A day at the Melbourne Cup can be frantic. If you are marketing to this crowd, you have a challenge ahead of you. It can be difficult to get the attention of people with a drink in one hand, betting tips in the other hand, and eyes on the horses. How will people respond to your marketing efforts? No one will have the time to call a 1300 number where they’re likely to be put on hold. It’s just as unlikely they’ll hear who’s on the other end in a noisy environment. Not everyone will have access to the internet either.

Simple acts are usually the best acts. You’ll find that most people will send quick text messages at large events because they are reliable and simple. Similarly, if you use a TXT2GET mobile keyword in your ad, you are also more likely to attract customer interaction at the races. SMS is an effective marketing tool. Customers can receive text responses from your company, while you collect a database of details for future reference.

Here’s how one company was able to increase customer response to advertisements in a fun and entertaining way.

Hope Bros NZ increased their brand awareness using a TXT2GET keyword and mobile coupons.

Hope Bros asked customers to text HOPEBROS to 22888. Those who responded to the ad were sent a mobile coupon saying

‘Thx for txting Hope Bros! Show this text to the bar and get 2 and 1 Tequila shots from 7-8pm and 10-1pm this Wednesday. For more offers reply with ur email now!’

Many customers did provide an email, as a reward more coupons were sent to the mobile and email.

The positive rapport between the customer and company encouraged long term business. Mobile marketing was able to form good relationships with the target audience.

Hope Bros was able to analyse the effectiveness of their campaign by looking at the TXT2GET response reports. They were able to observe customer flow, response to ads and how many customers would redeem coupons.

The type of interaction achieved by Hope Bros was highly beneficial to their business and increased brand awareness. Whether you intend to create an in-house competition, voting system for the best dressed punter, or coupons as Hope Bros did- all you need is a TXT2GET mobile keyword.

Looking to find the best deal on mobile marketing, then visit www.txt2get.com.au to find the best advice on text marketing for you.