Of the many measures resorted to for increasing the traffic to a website, the usage of sitewide links is pretty old one. Though some time back the use of sitewide links was viewed as a great way for link building, presently the method has lost out some of its charm primarily due to the other equally, or even better methods that help to achieve the same purpose. Firstly, let us have a look on what exactly the sitewide links are and what they have to offer to the websites.

Basically, the sitewide links are web links and they can be found almost everywhere and on almost all pages of a website. Usually they are located around the bottom of the web pages, somewhere near the footer and the copyright line of the website. Though these links should actually link to the contents of the websites, most of the times they don’t and there are also times when they tend to appear to host spam. During the initial days of the websites, this method of using sitewide links was a celebrated one that worked really well. They attracted a lot of traffic to the websites. But this was in the past. Presently sitewide links are really not the sole method to attract visitors to your website. In spite of that it would not be incorrect to say that the use of sitewide links does attract a good number of visitors. This is bound to happen when they are placed on almost all the pages and visitors are sure to get attracted and click the links that grab their view in all pages.

If your website is on the lookout for building its online presence and become an online brand, then apart from using the sitewide links to draw traffic to your website there are really some innovative methods that can be easily used with success. The process of link building is not just increasing the number of visitors and the PageRank by just focusing on buying sitewide links; it also involves the approaches resorted to build the brand and make its web presence felt in effective ways. With the emphasis on sitewide links for link building the mentality was setting and establishing a number of links and once that was achieved, the sites or the businesses involved tended to become content with the link numbers and their rankings. But later they find out that their rankings are slipping owing to the many companies that tactfully use other innovative methods to turn the tide in their favour.

Link building is not limited to just efforts that are concentrated to build the ranks of that website based on specific terms, but it is also the process of building the trust, value and justness to that particular website. The process of link building which was largely dependent on the copious use of sitewide links have now turned to other methods as well. This is due to some issues pertaining to the area of paid linking. It would be unnatural to assume that all your traffic to your website will come from the use of sitewide links. To have the sitewide links displayed liberally on all the pages of the web there must be reasons that are good enough. In other words it is necessary to realize that to be able to have sitewide links linking to your website, you must deserve enough because they just don’t appear out of nowhere. To earn the sitewide links it is necessary for any website to, at first, earn and set up its web presence. Then possibly earning sitewide links in the templates, sidebar or other commonly used areas like “friends”, “resources” or “links” could be a probability. Of course it is possible to acquire the sitewide links by buying them or using other methods, but during the initial phase of the website it would be recommended to wait and build the brand of the site.

Building the brand of the site are achieved by writing about the site launch and deal out press releases about them and related business news, using the platforms of social networking sites to develop the branded social profile, creating blogs, developing Facebook fanpages, e-mail newsletters, an account on Twitter or profile on YouTube- these methods can be really effective and garner a lot of visitors to your website. In fact the large number of connections that these methods will create will automatically increase the number of visitors to the website. Blogs are yet another powerful way that will guarantee results. Uploading videos on video sharing platforms like YouTube will be of immense use as will holding contests and giving out for free the products covered by the website. Using the coverage of press conferences and press releases will spell magic for the website than just sticking sitewide links.