One of the oldest arguments on search engine optimisation revolve around whether or not blog commenting is good for one way backlinks. There are a lot of opposing arguments to this piece as well, whether or not it is a worthwhile time investment, so today, I am going to answer that one question for you. Is it a worthwhile investment in time Yes, it is. Why? Well, I am going to go over that with you in just a few short moments.

Starting from scratch, I will talk for a moment about having natural looking backlink structure. When I say this, I am referring to a variety of backlinks from a variety of sources. It is certainly no secret that Google has a team of very well equipped engineers behind the search engine, and as Google is intended to deliver the most relevant high quality results possible to their visitors, they place emphasis on ensuring that the results that they show are good quality and are not influenced by an unnatural backlink structure.

With that part aside, having a varied backlink structure is going to look much more natural in the eyes of Google. Lets use an example. A website that has earned 10,000 backlinks from article submissions is more likely to lose out in the rankings than a website that has varied backlinks from various sources. So, the key is to balance everything out, and earn backlinks from a variety of sources.

So, if we head back to the questions and arguments posted in various forums online that state that blog commenting is an extremely inefficient method of SEO, I am going to have to chime in and add my piece. Blog commenting is not an amazing method of earning one way backlinks, and most definitely not something to focus a lot of your time on. However, it is great when used for the purpose of balancing out link types to specific pages, as this promotes a natural backlink structure, and will always look good in the eyes of Google.

So, where to now? There is something else that I need to cover, and that relates to follow and nofollow links. It is an uneducated guess that most webmeisters make when referring to the value of only generating foldable backlinks. Sure, followable links pass on PageRank, however, like I have mentioned earlier, a natural backlink structure involves a variety of backlinks from various sources. Again, as much as we may not completely understand exactly how the search engines work, the idea is always going to be to make sure that backlinks are completely varied, of different types, and so on. The same principals are applied to backlinks from high PageRank only websites.

The best practice here in all cases is to simply forget about PageRank, and completely and utterly forget about focusing only on link opportunities that are crawlable links. The idea here is to earn a combination of the two link types, as again, this appears as being very natural to Google. This is why so often, webmasters complain about this method being ineffective, because they simply chase after the followable backlinks, and their site is either slapped by Google or de-indexed, as when Google checks the backlink structure for that site, all it can see is 500 links from blog comments that are all from followable blogs that have a PageRank of 4 and above. Starting to get my drift?

So, if we look back to the opening question, whether or not blog commenting is really worth your time, the answer is yes. The reason being is that in part of any SEO or link building campaign, a diverse link structure is always a vital part to creeping your way up the search engine rankings, and just so long as you pick a wide variety of link sources, you will appear natural to Google when they rank websites in their index. Sure, you can definitely substitute blog commenting with other methods, such as forum posting or even guest blogging, however, with this being such an easy, fun, and quick method of backlinks generation, is certainly is one of the most practical methods.

Did you know that blog commenting can shoot you to the top of the search engines when mixed with a varied SEO campaign? Start learning today how one way backlinks can help you dominate in the search engines!