Facebook has quickly assumed top spot for promoting your online opportunity this year. If you have chosen not to use Facebook or you only use it for personal reasons then you really need to start utilizing this huge new resource.

There are some key strategies you must employ if you want to utilize facebook to its maximum. I am going to break these down for you so that you have a good idea what direction to head in from the start.

You must have a professional attitude.

Be entertaining.

Give people something Free that will benefit them.

Remaining Professional.

Get yourself 2 profiles. One for your business personality and one for your personal life. The last thing you want is to spend time developing a business site and then have your friends start posting personal unprofessional comments or images about what you are doing outside your business life.

Also by doing this you can be more selective when acquiring friends. Be careful to pick people who have an obvious interest and connection to whatever it is you may be doing. By doing this you have a much better chance of people taking an interest in what you are doing.

Keep people wanting to hear from you , Be Interesting.

Just because you are marketing your business does not mean you need to be to serious. A marketing campaign that is interesting , fun and educational will draw people to it. Short attention spans rule and you must capture people quickly and draw them to you that way.

Make use of Video, photos, tell a true story about yourself in fact anything that will build that personal connection is what you want to aim for. When you have the trust of people you will find they are so much more receptive to what you want to tell them.

Give more than you get.

If you want people to give you their information then you have to give them a reason to do so. Giving something away for free and ideally something educational and that solves a problem they may have is by far the best way to do this. Always make sure they get what you promised and more.

We do this to build a personal relationship and one in which a person trusts the content they get from you. You must have a list that looks forward to having contact with you for whatever reason.

So the “giving away something of value” method works best by far when you want people to give you their details and become part of your list. Just make sure it is useful to them.

You can continually market to a person if and when you get their name and email and it is this information that should be the focus of any marketing effort you have on Facebook or any other medium for that matter.

So this then means that facebook is a valuable tool that will enhance your marketing efforts and best of all is relatively cheap especially once you have invested the time to set it up correctly.

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