Have you ever thought about a writing career, but weren’t sure if you could earn a living at it? Consider copywriting, which pays well, and can be a fun, creative outlet. The best copywriters can earn $100,000 or more annually. In addition, you can get started fairly quickly. These three tips can help you get off on the right foot, and build a solid career.

1. Understand that copywriting is persuasive writing. A copywriter creates advertising and marketing pieces. These may be small advertisements, or even full scripts for audio or video. Even product manuals are not out of the question.

Copywriters often end up specializing in a certain area. Your specialty might be in writing for the internet, or radio scripts, or direct mail. You can make money while you’re learning, and your projects and clients will grow along with your experience. Plus, you can increase your fees as long as your copy brings good results.

2. Understanding yourself can help you get into the mind of your audience. A clear knowledge of what makes you take action, and how you get motivated, can help you tap into the emotional triggers of your prospects.

Keep in mind though, although you’ll gain a basic understanding of psychology, you must be honest. Just because you may be able to sell a product doesn’t mean you should. If you think the product falls short, it’s better to turn down the project.

3. Your potential customers are really only interested in themselves. So, you’ll need to find and push the proper buttons to get them to take action. Remember the saying, “What’s in it for me”. Always keep your prospect’s interests up-front, not your own.

The copy you write has a purpose, and that is to get the prospects to take some kind of action. You want them to click a link, make a phone call, join a list, order a product, or whatever it may be. If they don’t respond to your copy, there’s no point. You have to create a great offer with a strong call to action in order to get the desired response.

So, commit these three tips to memory: understand this is persuasive copy, know the psychology of your audience, and get your prospect to take action in all of your work. Putting these tips into practice will help you build a solid career in copywriting.

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