SEO Myth: You can guarantee your top ten search engine ranking. The Truth: Actually, there are SEO firms that advertise a “guarantee” to get and keep you listed in the top ten rankings. Only search engines have the ability to guarantee your website rank, however; suspect that as the truth. Don’t make your decisions based on empty promises and guarantees. Get your information from actual client successes.

SEO Myth: SEO In House Is Less Expensive. The Truth: The truth is that SEO professionals are able to get higher rankings more quickly because Search Engine Optimization and Marketing is very technical and complicated. It has a steep learning curve. Additionally, we provide you with SEO specialists, developers, and copywriters, a complete team. You can’t beat that unless you already have a marketing staff in place for your SEO needs. What price would you place on 10 or 20 hours each month? Experts in SEO will increase your bottom line by sparing you the extra effort at a reasonable fee. SEO Myth: Search Engine Leads are not worth as much as Other Leads. The Truth: The truth is that Search Engine leads are actually the most qualified of leads. The reason is that they come from people who are searching precisely the products and services with which the search engines have you indexed. They are the ones searching for you, rather than the reverse. Of course, you must target the proper keywords, but luckily, your SEO team will take care of that for you.

SEO Myth: As a website is being built, it gets optimized all along. The Truth: A small amount of designers and creators actually optimize the pages that they are building for search engines. The majority of search engine optimization is performed after the fact, when it is performed at all. As much as 60 percent of all websites aren’t properly formatted to rank high in search engines, so any effort you make to get ahead will pay off. SEO Myth: It is a myth that just changing your keywords and putting keywords in your meta tag will help your site get a good listing. The Truth: The fact is, search engines don’t usually index or spider the keyword meta tag. If the meta tag is not additionally contained in the page content, then it is just spam and won’t help your ratings. At most, keyword tags are utilized by directories at the time your website is submitted.

SEO Myth: Your ranking will become higher the more you use the keyword in the page. The Truth: Because all algorithms are not the same when it comes to calculating ranks, this is a bit complicated. Depending on which search engine is looking, a keyword density of 3-15 percent is recommended for placing the page higher. The correct keyword density, in conjunction with other optimization efforts and adjustments, will result in a higher listing. If your content is over-saturated with keywords, your ranking could suffer. SEO Myth: You ranking will increase if you have hidden links or text on your site. The Truth: Practices like keyword cramming and hiding links within pages may result in penalties or banning of your website if they are discovered. This will be perceived as a type of spam by certain search engines. A lot of folks don’t believe it is a risk worth taking.

SEO Myth: The more reciprocal links to different sites you possess, the better your Google page rank goes. The Truth: Outgoing links to other sites, whether related or not, are judged for page ranking. Unreciprocated links have a higher rank than reciprocated links. Your PR increases with high-quality inbound links leading to your website, but Google’s exact PR algorithm is top secret and changed periodically. If you have a lot of links on your site that have nothing to do with your content, it will reduce your PR. Also, if it is found that your site is linked to FFA or link farms, you could be penalized for guilt by association. SEO Myth: It’s not necessary to keep your site updated to maintain your rankings. The Truth: By regularly maintaining your pages (fixing links or updating material that is outdated), you are inviting crawlers and bots to your site to re-crawl for changes to listings. To keep you high ranking, you must keep working and adjust the pages for improved results when needed. Your ranking could easily drop out of the higher positions as new competing sites become indexed and optimized if your site is left unimproved.

SEO Myth: Altering the page code or content of your site is not necessary to attain better rankings on a keyword. The Truth: Probably not for any length of time. If you experience any increased results, it will only be for a short time. If you want to constantly improve your rankings, you have to make changes to your website that assist search engines in finding it. Although we may raise the ranking by running semi-regular search queries for your keywords, reliable results depend on your ability to change the content and code of your pages. An easy fix like repairing inoperative links could help boost your rank. That is among the most neglected items in search engine adjustments. If they encounter many links that do not work, search engines will not keep crawling a website.

Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a website design business that provides custom website design. Visit today, or call 1 (800) 838-2203 for a free quote.