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“Competing For Share Of UK Fleet Spend In 2010-2011” is a new report published by ICD Research that analyzes how company vehicle and services suppliers” media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the [...]

“Competing For Share Of Global Upstream Oil & Gas Industry Spend In 2010-2011” is a new report published by ICD Research that analyzes how industry suppliers’ media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to [...]

This report is the final part of a new series considering five countries known as the ‘BRICM’ economies – Brazil, Russia, India, China and Mexico – from the perspective of the branded/packaged food industry. The five countries are widely regarded as the ultimate emerging destinations for manufacturers and retailers prepared to invest now in order [...]

The global premium in-home dining market is largest and most well-established in regions such as Western Europe and North America, where penetration of levels of convenience foods such as ready meals are highest. Sales of products aimed at in-home dining in the US, the UK and Japan were worth US$1.49bn in 2009, with the US [...]

This section report focuses on influencers – those people who are making an impact on public opinion concerning climate change. The analysis measures how much prominent influencers are considered to be effective in shaping opinion in Canada, England and the USA, and how much they are thought to be wrong-thinking and/or annoying. Additionally, the study [...]

This section report addresses public agreement with the different types of policy that governments can use to tackle climate change. It presents evidence about how opinions differ by country, by attitudes towards climate change, party political support and other key demographics. Using cluster analysis, the public is categorized into six different groups according to their [...]

This section report has two focuses: carbon offsets and business reputations. The initial analysis is designed to understand the attitudes the public has towards carbon offsets, and how carbon offset schemes could build better public support. The analysis considers which demographic segments of the population are more, or less, supportive of carbon offsetting. There is [...]

Branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and policies. Branding techniques can provide the ideas, stories, myths and/or metaphors which lead people to action, and effective branding can build valuable business and policy assets. But what would be the most compelling branding concepts, [...]

This section report focuses on ‘the home’ and the issues involved in improving energy-efficiency and reducing emissions. The report considers key household activities and measures to mitigate their environmental impact – and provides evidence of how this varies between Canada, England and the USA. It also identifies and profiles ‘Micro-Energy Leaders’ – a potential target [...]

This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers – primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It also tested consumer reaction, in Canada, England and the USA, to a description of a [...]